Responsibilities:
· researching, writing and presenting text in ways that appeal to the site's target audience
· putting (uploading) material on to the website, often using a content management system (CMS)
· making sure site content is kept up to date
· monitoring and posting replies to online message boards and dealing with email enquiries
· editing and proofreading text produced by colleagues or freelancers
· developing new content and editorial guidelines
· attending content planning and commissioning meetings with other departments or clients
· keeping track of developments in web technology and good practice, for example website accessibility issues
· creating and monitoring social media output and feedback
· making sure web pages are picked up by search engines (search engine optimisation)
· reporting on website traffic statistics
· training new staff on how to produce and edit content.